By using aggregated date, we're able to provide you trends over the course of time you continue with the program. The data recorded each month is maintained and compared and combined with each new month.

Newbie Description
Each month we'll run reports on your site and save our results. Every month after that, our reports will include information from the old reports for comparison. You'll be able to see if a specific keyword ranked higher for you in Google the month before and also be able to see the highest that keyword has ever ranked since you started the program.